"INCREASE BROCHURE VISIBILITY THROUGH AN INTERACTIVE PROMOTION."
The Challenge
Promote the special offers brochure that is issued every 2 weeks.
The Answer
Create a promotion that motivates the user to select offers from the brochure that add up to €50 and place it in his virtual basket.
The Result
More than 3,000 users engage on each promotion with the brochure. It is very important to note that each user looks into all the offers in order to pick the most preferable one! This was very important as before this activation, the download activity of the brochure was very low.
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