"UPLIFT BRAND AWARENESS AND INDUCE PRODUCT TRIALS."

The Objective 

Create a web presence that would introduce the new Excellence "Chocolate" hair color series for brunettes, from L'Oreal Paris.

Our approach 

 The full set of "chocolate" colors were presented to the users by the freshly introduced ambassadors Tonia Sotiropoulou (James Bond Girl) and Sissy Christidou. There was also a competition for the women that visited the microsite, giving them the chance to win their preferred color shade.

The display banners:

The TV campaign with Sissy Christidou

The TV campaign with Sissy Christidou