"INNOVATIVE INSTALLATION INCREASING FOOTFALL AND SALES."

 

Our approach

Design an innovative interactive installation that would engage the users and also reward with an extra Heineken on their next consumption. The concept of the installation was visualized as a real life fridge with beers only that the fridge was filled with "digital" beers!

 

Results

35% uplift in footfall.
20% increase in beer consumption. 

awards

ermis2015_bf-(1).jpg Digital Direct Marketing / Mobile Marketing
 
ermis2015_bf-(1).jpg Use of Digital Direct Marketing / Other Digital Platforms
 
ermis2015_bf-(1).jpg Use of Digital Direct Marketing / Response / Real Time Activity 
 
ermis2015_bf-(1).jpg Digital / Moble Tools & Tech
       
self-service-Awards-Logo_Κορυφαιο-Βραβειο-(1).jpg Combined Digital & Physical  

tags